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↓ PROJECT FILE 1/7 

Digital Campaign — Capturing the spirit of teenage imagination with a stop-motion that only BIC® could do.

■ CLIENT: BIC®
■ ROLE: DESIGNER
■ TEAM: JOTA OCUNO 
              AND ALCANTARA
              JONE XAVIER
              CARLOS MONTIN


WE NEEDED TO CONNECT WITH TEENAGERS BEFORE THEY WENT BACK TO VACATION CLASSES. CREATING A FUN STOP MOTION WITH PENS AND DRAWS SEEMED LIKE A GOOD STUFF, SO, THAT WAS THE RESULT.

PRESS RELEASE
   DESIGN Strategy ■ we created a simple rule using a grid system that made stop-motion
photos turn into content for multiple social platforms.
Mark
↓ PROJECT FILE 2/7 

Rebranding — Reconnecting the Cielo Payments of Brazil with its consumers from a new logo.

■ CLIENT: CIELO
■ ROLE: LEAD DESIGNER
■ TEAM: SHINGO SATO
              ROBSON MACIEL
              ISABELA FUNICELLO
              MAYARA GRÜHAUSER
              ROBSON HENRIQUES
              FERNANDA KLEBIS DIAS
              JANET RIDDELL



THE STARTING POINT OF THIS PROJECT WAS VERY SIMPLE: WHY NOT START BY RECONNECTING THE LOOSE AND OUTDATED PARTS?

PRESS RELEASE
   DESIGN Strategy ■ Reconnecting the brand transformed the "O" into a main icon of
cielo and from it we created a circular formula for all communication.
Mark
↓ PROJECT FILE 3/7 

Branding — A new Electrolux brand for a new emerging class of people and consumers.

■ CLIENT: ELECTROLUX
■ ROLE: LEAD-DESIGNER
■ TEAM: SHINGO SATO
              ROBSON MACIEL
              ISABELA FUNICELLO
              MAYARA GRÜHAUSER
              ROBSON HENRIQUES



THE DEAL WAS CLEAR: GUYS, YOU NEED TO CREATE A BRAND TO CONNECT WITH OUR NEW CONSUMERS FROM BRAZIL. PRESS PLAY AND GET DANCE.

PRESS RELEASE
   DESIGN Strategy ■ SOUTH AMERICA people really like vibrant colors and movements, it makes the brands
more attractive, so we create the brand based in this concepts. 
Mark
↓ PROJECT FILE 4/7 

Digital Activation — Jack Daniel's celebrating independence by putting 5 independent bands to play for 1 million people.

■ CLIENT: JACK DANIEL’S
■ ROLE: DESIGNER
■ TEAM: JOTA OCUNO 
              AND ALCANTARA
              JONE XAVIER
              PEDRO HENRIQUE


SO... THE OLD JACK ALWAYS SUPPORTED INDEPENDENCE. WHY NOT GIVE A STAGE WITH 1 MILLION OF FANS FOR 5 INDEPENDENT BANDS? YOU'RE WELCOME.

PRESS RELEASE
   DESIGN Strategy ■ to support the festival, we've also created a site bringing together
all the shows and telling a story of the bands.
Mark
↓ PROJECT FILE 5/7 

UI Design — Showing the BIC® Cristal UP on a new website for all display formats.

■ CLIENT: BIC®
■ ROLE: UI DESIGNER
■ TEAM CARLOS MONTIN
              AND ALCANTARA
              JONE XAVIER
             

WE NEEDED TO CREATE A WEBSITE INTEGRATED WITH A E-COMMERCE TO SHOWCASE AND SELL THE NEW BIC® CRISTAL UP PENS WHILE PROMOTING THE ARTS CREATED BY FANS OF THE BRAND.

PRESS RELEASE
   DESIGN Strategy ■ USING THE MOBILE-FIRST METHODOLOGY, WE CREATED A RESPONSIVE
WEBSITE INTEGRATING E-COMMERCE AND BLOG for multiples displays. 
Mark