↓ PROJECT FILE 3/7
Branding — A new Electrolux brand for a new emerging class of people and consumers.
THE DEAL WAS CLEAR: GUYS, YOU NEED TO CREATE A BRAND TO CONNECT WITH OUR NEW CONSUMERS FROM BRAZIL. PRESS PLAY AND GET DANCE.
PRESS RELEASE
PRESS RELEASE
DESIGN Strategy
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SOUTH AMERICA people really like vibrant colors and movements, it makes the brands
more attractive, so we create the brand based in this concepts.
more attractive, so we create the brand based in this concepts.
