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↓ PROJECT FILE 2/7 

Rebranding — Reconnecting the Cielo Payments of Brazil with its consumers from a new logo.

■ CLIENT: CIELO
■ ROLE: LEAD DESIGNER
■ TEAM: SHINGO SATO
              ROBSON MACIEL
              ISABELA FUNICELLO
              MAYARA GRÜHAUSER
              ROBSON HENRIQUES
              FERNANDA KLEBIS DIAS
              JANET RIDDELL



THE STARTING POINT OF THIS PROJECT WAS VERY SIMPLE: WHY NOT START BY RECONNECTING THE LOOSE AND OUTDATED PARTS?

PRESS RELEASE
   DESIGN Strategy ■ Reconnecting the brand transformed the "O" into a main icon of
cielo and from it we created a circular formula for all communication.
Mark