↓ PROJECT FILE 2/7
Rebranding — Reconnecting the Cielo Payments of Brazil with its consumers from a new logo.
THE STARTING POINT OF THIS PROJECT WAS VERY SIMPLE: WHY NOT START BY RECONNECTING THE LOOSE AND OUTDATED PARTS?
PRESS RELEASE
PRESS RELEASE
DESIGN Strategy
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Reconnecting the brand transformed the "O" into a main icon of
cielo and from it we created a circular formula for all communication.
cielo and from it we created a circular formula for all communication.
