↓ PROJECT FILE 5/7
Digital Campaign — Capturing the spirit of teenage imagination with a stop-motion that only BIC® could do.
WE NEEDED TO CONNECT WITH TEENAGERS BEFORE THEY WENT BACK TO VACATION CLASSES. CREATING A FUN STOP MOTION WITH PENS AND DRAWS SEEMED LIKE A GOOD STUFF, SO, THAT WAS THE RESULT.
PRESS RELEASE
PRESS RELEASE
DESIGN Strategy
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we created a simple rule using a grid system that made stop-motion
photos turn into content for multiple social platforms.
photos turn into content for multiple social platforms.
