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Digital Campaign — Capturing the spirit of teenage imagination with a stop-motion that only BIC® could do.

■ CLIENT: BIC®
■ ROLE: DESIGNER
■ TEAM: JOTA OCUNO 
              AND ALCANTARA
              JONE XAVIER
              CARLOS MONTIN


WE NEEDED TO CONNECT WITH TEENAGERS BEFORE THEY WENT BACK TO VACATION CLASSES. CREATING A FUN STOP MOTION WITH PENS AND DRAWS SEEMED LIKE A GOOD STUFF, SO, THAT WAS THE RESULT.

PRESS RELEASE
   DESIGN Strategy ■ we created a simple rule using a grid system that made stop-motion
photos turn into content for multiple social platforms.
Mark