↓ PROJECT FILE 1/7
UI Design — Showing the BIC® Cristal UP on a new website for all display formats.
WE NEEDED TO CREATE A WEBSITE INTEGRATED WITH A E-COMMERCE TO SHOWCASE AND SELL THE NEW BIC® CRISTAL UP PENS WHILE PROMOTING THE ARTS CREATED BY FANS OF THE BRAND.
PRESS RELEASE
PRESS RELEASE

DESIGN Strategy
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USING THE MOBILE-FIRST METHODOLOGY, WE CREATED A RESPONSIVE
WEBSITE INTEGRATING E-COMMERCE AND BLOG for multiples displays.
WEBSITE INTEGRATING E-COMMERCE AND BLOG for multiples displays.




↓ PROJECT FILE 2/7
Rebranding — Reconnecting the Cielo Payments of Brazil with its consumers from a new logo.
THE STARTING POINT OF THIS PROJECT WAS VERY SIMPLE: WHY NOT START BY RECONNECTING THE LOOSE AND OUTDATED PARTS?
PRESS RELEASE
PRESS RELEASE

DESIGN Strategy
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Reconnecting the brand transformed the "O" into a main icon of
cielo and from it we created a circular formula for all communication.
cielo and from it we created a circular formula for all communication.




↓ PROJECT FILE 3/7
Branding — A new Electrolux brand for a new emerging class of people and consumers.
THE DEAL WAS CLEAR: GUYS, YOU NEED TO CREATE A BRAND TO CONNECT WITH OUR NEW CONSUMERS FROM BRAZIL. PRESS PLAY AND GET DANCE.
PRESS RELEASE
PRESS RELEASE

DESIGN Strategy
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SOUTH AMERICA people really like vibrant colors and movements, it makes the brands
more attractive, so we create the brand based in this concepts.
more attractive, so we create the brand based in this concepts.



