As an award winning designer over a 8-year career, Andrei developed himself in Branding, UI and Art Direction designing for global brands like Samsung, Red Bull, Deezer, BIC and Jack Daniel's working at big agencies such as BBDO, DDB and WPP Company.
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→ Product design cases here
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the project gallery.
↓ PROJECT FILE 1/7
Digital Campaign — Capturing the spirit of teenage imagination with a stop-motion that only BIC® could do.
WE NEEDED TO CONNECT WITH TEENAGERS BEFORE THEY WENT BACK TO VACATION CLASSES. CREATING A FUN STOP MOTION WITH PENS AND DRAWS SEEMED LIKE A GOOD STUFF, SO, THAT WAS THE RESULT.
PRESS RELEASE
PRESS RELEASE

DESIGN Strategy
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we created a simple rule using a grid system that made stop-motion
photos turn into content for multiple social platforms.
photos turn into content for multiple social platforms.



↓ PROJECT FILE 2/7
Rebranding — Reconnecting the Cielo Payments of Brazil with its consumers from a new logo.
THE STARTING POINT OF THIS PROJECT WAS VERY SIMPLE: WHY NOT START BY RECONNECTING THE LOOSE AND OUTDATED PARTS?
PRESS RELEASE
PRESS RELEASE

DESIGN Strategy
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Reconnecting the brand transformed the "O" into a main icon of
cielo and from it we created a circular formula for all communication.
cielo and from it we created a circular formula for all communication.




↓ PROJECT FILE 3/7
Branding — A new Electrolux brand for a new emerging class of people and consumers.
THE DEAL WAS CLEAR: GUYS, YOU NEED TO CREATE A BRAND TO CONNECT WITH OUR NEW CONSUMERS FROM BRAZIL. PRESS PLAY AND GET DANCE.
PRESS RELEASE
PRESS RELEASE

DESIGN Strategy
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SOUTH AMERICA people really like vibrant colors and movements, it makes the brands
more attractive, so we create the brand based in this concepts.
more attractive, so we create the brand based in this concepts.




↓ PROJECT FILE 4/7
Digital Activation — Jack Daniel's celebrating independence by putting 5 independent bands to play for 1 million people.
SO... THE OLD JACK ALWAYS SUPPORTED INDEPENDENCE. WHY NOT GIVE A STAGE WITH 1 MILLION OF FANS FOR 5 INDEPENDENT BANDS? YOU'RE WELCOME.
PRESS RELEASE
PRESS RELEASE

DESIGN Strategy
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to support the festival, we've also created a site bringing together
all the shows and telling a story of the bands.
all the shows and telling a story of the bands.




